Three case studies are presented to demonstrate the key steps discussed in Chapter 3. The case studies are (fictitious) examples of university startups, covering the range of startups typically found spinning out of university. Oncotica is developing a drug for cancer. They required many years, significant capital, and diversity to get the product on the market. SensorLogix is developing a sensor to monitor gases in a variety of environments, from home to work to the outside air. They pursue partners in trying to get their product on the market. Cylent provides a software solution for servers.
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