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Research To RevenueA Practical Guide to University Start-Ups$
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Don Rose and Cam Patterson

Print publication date: 2016

Print ISBN-13: 9781469625263

Published to North Carolina Scholarship Online: May 2016

DOI: 10.5149/northcarolina/9781469625263.001.0001

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Case Studies

Case Studies

(p.220) 4 Case Studies
Research To Revenue

Don Rose

Cam Patterson

University of North Carolina Press

Three case studies are presented to demonstrate the key steps discussed in Chapter 3. The case studies are (fictitious) examples of university startups, covering the range of startups typically found spinning out of university. Oncotica is developing a drug for cancer. They required many years, significant capital, and diversity to get the product on the market. SensorLogix is developing a sensor to monitor gases in a variety of environments, from home to work to the outside air. They pursue partners in trying to get their product on the market. Cylent provides a software solution for servers.

Keywords:   Drug development, Case studies, Bootstrapping

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