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Resilience of Southern IdentityWhy the South Still Matters in the Minds of Its People$
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Christopher A. Cooper and H. Gibbs Knotts

Print publication date: 2017

Print ISBN-13: 9781469631059

Published to North Carolina Scholarship Online: January 2018

DOI: 10.5149/northcarolina/9781469631059.001.0001

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 21 September 2021

Signs of the South

Signs of the South

(p.31) Chapter Two Signs of the South
Resilience of Southern Identity

Christopher A. Cooper

H. Gibbs Knotts

University of North Carolina Press

This chapter presents the results of an analysis of business names, or topynms, throughout the South, supplemented with interviews with business owners. This analysis suggests that the Old South (represented by businesses named Dixie and labeled de-Confederatization) is declining and is restricted to a relatively small geographic portion of the Deep South. Indicators of the “New South” (represented by businesses with “southern” in the name and termed re-southernization), however, are on the rise. Taken together, this evidence demonstrates that a general concept of southern identity remains resilient and also that the nature of southern identity is changing—and will likely continue to change.

Keywords:   South, Re-southernization, De-Confederatization, Toponyms, Southern identity

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