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Bohemian SouthCreating Countercultures, from Poe to Punk$
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Shawn Chandler Bingham and Lindsey A. Freeman

Print publication date: 2017

Print ISBN-13: 9781469631677

Published to North Carolina Scholarship Online: January 2018

DOI: 10.5149/northcarolina/9781469631677.001.0001

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 23 May 2022

We Think a Lot

We Think a Lot

From Square to Hip in North Carolina’s Research Triangle

(p.242) We Think a Lot
Bohemian South

Alex Sayf Cummings

University of North Carolina Press

The Research Triangle has been called North Carolina’s “axis of cool” and “hipster vibe factory” full of food trucks and indie bands. For decades, North Carolinians have boasted that the three-city “triangle” of Raleigh, Durham, and Chapel Hill includes the greatest concentration of PhDs of any region in the country. This essay shows planners and boosters successfully leveraged local universities and cultural resources to attract firms such as IBM and Glaxo since the late 1950s, arguing that smart people—scientists and engineers—wanted to live around other smart people. In doing so, they not only established one of the South’s most dynamic tech hubs, but also prefigured the “creative class” strategy of development over forty years before urbanist Richard Florida coined it.

Keywords:   creative class, development, Research Triangle, tech hub, universities

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