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After Aquarius DawnedHow the Revolutions of the Sixties Became the Popular Culture of the Seventies$
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Judy Kutulas

Print publication date: 2017

Print ISBN-13: 9781469632919

Published to North Carolina Scholarship Online: January 2018

DOI: 10.5149/northcarolina/9781469632919.001.0001

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 17 October 2021

The Look I Want to Know Better

The Look I Want to Know Better

Style and the New Man

(p.44) 2 : The Look I Want to Know Better
After Aquarius Dawned

Judy Kutulas

University of North Carolina Press

Youth becomes the defining force in fashion starting in the 1960s. This chapter looks at younger and older men’s adoption of a traditional womanly attitude toward fashion where clothing becomes a signifier or who one is. Stylish older men followed the British peacock look in the late 1960s. Younger men resisted fashion until the idea of hip consumerism emerged, enabling what they regarded as a holistic and authentic approach to style.

Keywords:   men’s fashion, men’s shoes, leisure suits, earth shoes, running shoes, disco fashion, gay men

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