Jump to ContentJump to Main Navigation
Boss LadyHow Three Women Entrepreneurs Built Successful Big Businesses in the Mid-Twentieth Century$
Users without a subscription are not able to see the full content.

Edith Sparks

Print publication date: 2017

Print ISBN-13: 9781469633022

Published to North Carolina Scholarship Online: January 2018

DOI: 10.5149/northcarolina/9781469633022.001.0001

Show Summary Details
Page of

PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 20 September 2021

Conclusion

Conclusion

Chapter:
(p.237) Conclusion
Source:
Boss Lady
Author(s):

Edith Sparks

Publisher:
University of North Carolina Press
DOI:10.5149/northcarolina/9781469633022.003.0007

Writing Lewis, Beech and Rudkin into the “canon of business leaders” forces us to reconceptualize the 1930s-70s as a context for business entrepreneurship and leadership and also how we think about business success. All three founded, managed and sold their businesses during a time period when gender fundamentally shaped both their opportunities and threats, and thus their “nose” for business needed to be attuned to their gendered context. They needed to be able to navigate these gender-specific opportunities and threats along with those shaped by more general contextual factors in order to be successful. We need to consider this in order to understand women’s leadership during this period. Thus, adding Lewis, Beech and Rudkin and a gendered analysis of how they started successful big businesses in the mid-twentieth century delimits the story of entrepreneurship and makes it more useful to us today, in particular for women trying to learn how to navigate gender in business and other professional contexts in the twenty-first century.

Keywords:   Canon of business leaders, In Their Time, Gendered context

North Carolina Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .