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Winning Our Freedoms TogetherAfrican Americans and Apartheid, 1945-1960$
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Nicholas Grant

Print publication date: 2017

Print ISBN-13: 9781469635286

Published to North Carolina Scholarship Online: May 2018

DOI: 10.5149/northcarolina/9781469635286.001.0001

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African American Culture, Consumer Magazines, and Black Modernity

African American Culture, Consumer Magazines, and Black Modernity

(p.91) 4 African American Culture, Consumer Magazines, and Black Modernity
Winning Our Freedoms Together

Nicholas Grant

University of North Carolina Press

Cultural exchange provided another vitally important avenue through which black South Africans engaged with, understood, and were influenced by African American life. Images of black cultural and economic success from across the Atlantic directly challenged white supremacist assumptions, providing black South Africans with a lens to assess the extent to which their lives were constrained and circumscribed by the modern apartheid state. These cross-cultural connections featured heavily in the pages of South African consumer magazines, especially the popular monthly publication Zonk!. The magazine’s transatlantic coverage gives an insight into how black South Africans envisioned and engaged with African American culture in the aftermath of World War II.

Keywords:   Zonk!, Consumerism, Modernity, Print Culture, Diaspora, Celebrity, Music, Jazz

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