Chapter 5 claims that in the 1990s, when the concepts of multiculturalism and optional ethnicity provided a new, multicultural model of interfaith family life, in which consumer culture and the stripping of theological content from Christian and Jewish practice allowed them to be combined in a myriad of ways. The depictions of this mode of combination appeared in children’s literature, coffee-table books, greeting cards, and an area of other forms of popular culture and turned on the assumption of an increasingly secular population.
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