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Making Machu PicchuThe Politics of Tourism in Twentieth-Century Peru$
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Mark Rice

Print publication date: 2018

Print ISBN-13: 9781469643533

Published to North Carolina Scholarship Online: May 2019

DOI: 10.5149/northcarolina/9781469643533.001.0001

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 19 September 2019

The Junta and the Jipis, 1960–1975

The Junta and the Jipis, 1960–1975

Chapter:
(p.98) Chapter Four The Junta and the Jipis, 1960–1975
Source:
Making Machu Picchu
Author(s):

Mark Rice

Publisher:
University of North Carolina Press
DOI:10.5149/northcarolina/9781469643533.003.0005

Advances in jet travel ushered in Cusco’s first tourism boom in the 1960s and 1970s. However, a series of agrarian revolts and the collapse of Cusco’s traditional economic base threatened to unravel tourism. Increasingly, Cusco looked to the national state to use tourism as a source of economic development, especially after the 1968 military coup led by the left-leaning General Juan Velasco Alvarado. Working with transnational institutions like UNESCO and employing Machu Picchu as a populist symbol, the military sought to use cultural tourism with ongoing agrarian reform to remake Cusco’s regional society. Contrary to the military’s goals, these efforts ultimately failed. Plans to construct a modernist hotel at Machu Picchu provoked fights between development and preservation interests. In addition, the unexpected arrival of counter-cultural travellers shocked locals. Finally, the highly-technical strategies employed by the military and UNESCO only served to displace local control over tourism in favor of bureaucratic interests in Lima.

Keywords:   Machu Picchu, Cusco, Peru, UNESCO, Juan Velasco Alvarado, Counter-Culture, Tourism, Agrarian reform

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