Strategy Is Critical, and Very Difficult
Strategy Is Critical, and Very Difficult
Strategy is about being different and about making hard choices but a university community is governed by consensus and therefore resists direction from the top and has difficulty choosing between competing priorities generated from below that create winners and losers. Nevertheless, external forces such as changing demographics, financial realities and emerging technology will force rapid change either voluntarily or involuntarily. The schools that survive will be those who develop an effective strategy and stick to it.
Keywords: strategy, strategic decisions, curse of execution, crisis, vision, strategic planning process, Sweet Briar, Arizona State
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