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Our Higher CallingRebuilding the Partnership between America and Its Colleges and Universities$
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Holden Thorp and Buck Goldstein

Print publication date: 2018

Print ISBN-13: 9781469646862

Published to North Carolina Scholarship Online: May 2019

DOI: 10.5149/northcarolina/9781469646862.001.0001

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Strategy Is Critical, and Very Difficult

Strategy Is Critical, and Very Difficult

(p.33) 3 Strategy Is Critical, and Very Difficult
Our Higher Calling

Holden Thorp

Buck Goldstein

University of North Carolina Press

Strategy is about being different and about making hard choices but a university community is governed by consensus and therefore resists direction from the top and has difficulty choosing between competing priorities generated from below that create winners and losers. Nevertheless, external forces such as changing demographics, financial realities and emerging technology will force rapid change either voluntarily or involuntarily. The schools that survive will be those who develop an effective strategy and stick to it.

Keywords:   strategy, strategic decisions, curse of execution, crisis, vision, strategic planning process, Sweet Briar, Arizona State

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