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Our Higher CallingRebuilding the Partnership between America and Its Colleges and Universities$
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Holden Thorp and Buck Goldstein

Print publication date: 2018

Print ISBN-13: 9781469646862

Published to North Carolina Scholarship Online: May 2019

DOI: 10.5149/northcarolina/9781469646862.001.0001

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 23 October 2019

Students Are Not Customers

Students Are Not Customers

Chapter:
(p.47) 4 Students Are Not Customers
Source:
Our Higher Calling
Author(s):

Holden Thorp

Buck Goldstein

Publisher:
University of North Carolina Press
DOI:10.5149/northcarolina/9781469646862.003.0005

The relationship with undergraduate students is responsible for the primary opinions that the public has about higher education. Popular culture creates an image that all college students are eighteen years old, live in residence halls, and are recent high school graduates who pay the full tuition rate. In reality, many college students are adult learners, do not live on campus, and most get significant financial aid. Recent economic studies show that there are large numbers of unserved college students in the United States who do not know that they can attend excellent colleges and that low-income students who do attend excellent colleges graduate at a very similar rate and achieve financial status that is very similar to wealthier students.

Keywords:   financial aid, admissions, Caroline Hoxby, Raj Chetty

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