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Stone FreeJimi Hendrix in London, September 1966-June 1967$
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Jas Obrecht

Print publication date: 2018

Print ISBN-13: 9781469647067

Published to North Carolina Scholarship Online: September 2019

DOI: 10.5149/northcarolina/9781469647067.001.0001

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 23 September 2021

June 1967

June 1967

Setting the World on Fire

(p.182) 11: June 1967
Stone Free

Jas Obrecht

University of North Carolina Press

With his debut album rapidly ascending the British record charts, Jimi gives a series of revealing interviews in advance of the Experience’s much-anticipated final U.K. show at the Saville Theatre. During this performance, the band stuns Paul McCartney by opening with a cover of the Beatles’ just-released Sgt. Pepper’s Lonely Hearts Club Band. After a series of photoshoots, the Experience flies to New York City in advance of their performance at the Monterey International Pop Festival. Jimi revisits the New York City haunts he’d left behind just nine month earlier. Upon their arrival in Monterey, California, Jimi hand-paints the Stratocaster he’ll use to climax their set. The weekend-long Monterey festival presents a wide array of rock talent and climaxes with the sets by The Who and Jimi Hendrix. Jimi stuns the audience, most of whom have never heard of him, with his charismatic personality and unprecedented approach to performing. He ends the Experience’s set by burning his guitar amid a roaring cacophony of feedback. As Joel Selvin sagely noted, Jimi Hendrix “walked onstage a nobody and walked off a major star, ready to rewrite the language of the guitar.”

Keywords:   Saville Theatre, Sgt. Pepper’s Lonely Hearts Club Band, Monterey International Pop Festival, The Who, feedback, burning guitar, Joel Selvin, Stratocaster

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