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The Insider's Guide to Working with UniversitiesPractical Insights for Board Members, Businesspeople, Entrepreneurs, Philanthropists, Alumni, Parents, and Administrators$
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James W. Dean and Deborah Y. Clarke

Print publication date: 2019

Print ISBN-13: 9781469653419

Published to North Carolina Scholarship Online: September 2020

DOI: 10.5149/northcarolina/9781469653419.001.0001

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(p.1) Introduction
The Insider's Guide to Working with Universities

James W. Dean Jr.

Deborah Y. Clarke

University of North Carolina Press

The Insider’s Guide to Working with Universities was written to help businesspeople, particularly board members and new academic leaders, who work with colleges and universities. The book gives them a clearer and more comprehensive understanding of how higher education works and helps them perform better in their university-related roles. The primary audience for the book is businesspeople who serve on university boards, individuals who bring incredible skills and experience but may have limited prior exposure to higher education. University boards make important decisions about strategic priorities, senior-level hiring, and budgets, their understanding of how universities work is critical to the success of the institutions that they serve. The book also helps people who take on senior positions within universities, perhaps as a dean or president, as well as businesspeople who would like to teach at the college level; donors, for whom a better understanding of academic institutions could help to shape their philanthropy; lawmakers and legislators, especially at the state level, who are responsible for public funding of higher education; and also considered are people in industries, including consulting and online education partners, whose clients are colleges and universities.

Keywords:   American higher education, Academic institutions, Colleges and universities, Academic institutions, University boards, Board members, Trustees, Businesspeople, College administrators

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