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Lucean Arthur HeadenThe Making of a Black Inventor and Entrepreneur$
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Jill D. Snider

Print publication date: 2020

Print ISBN-13: 9781469654355

Published to North Carolina Scholarship Online: May 2021

DOI: 10.5149/northcarolina/9781469654355.001.0001

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 18 September 2021

Dreams Collide

Dreams Collide

(p.95) Chapter Seven Dreams Collide
Lucean Arthur Headen

Jill D. Snider

University of North Carolina Press

Chapter 7 describes Headen’s difficulties expanding his coalition strategy as he moved from auto manufacturing to auto racing in the mid-1920s. Documented are his reconfiguration of the Afro-American Automobile Association to focus on dirt-track racing; his career as an auto racer and race promoter; and internal rifts within his coalition based on gender, professional competition, and religious and political differences. The chapter explores defections from the coalition by women and religious figures, upset over the switch from a business model dedicated to racial advancement to a track culture steeped in profanity, alcohol, and danger; departures by political conservatives upset over the selection of a prominent black nationalist as the Association’s publicist; and Headen’s rejection by fellow race organizers competing directly with him for audiences. These internal conflicts, which eventually splintered both the Association and Headen’s marriage, ultimately revealed the limits of the “coalition economics” model.

Keywords:   Afro-American Automobile Association, auto racers, black nationalists, coalition economics, dirt-track racing

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