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American Slavery and Russian Serfdom in the Post-Emancipation Imagination$
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Amanda Brickell Bellows

Print publication date: 2020

Print ISBN-13: 9781469655543

Published to North Carolina Scholarship Online: May 2021

DOI: 10.5149/northcarolina/9781469655543.001.0001

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 27 October 2021

Advertisements and Ephemera

Advertisements and Ephemera

Chapter:
(p.152) Chapter Five Advertisements and Ephemera
Source:
American Slavery and Russian Serfdom in the Post-Emancipation Imagination
Author(s):

Amanda Brickell Bellows

Publisher:
University of North Carolina Press
DOI:10.5149/northcarolina/9781469655543.003.0006

This chapter examines the ways in which Russian and American businesses represented the histories of slavery, serfdom, and emancipation in late nineteenth-century advertisements. Images of African Americans and peasants appeared in posters, trade cards, and ephemera. A comparative analysis of these depictions illuminates businesses’ distinct marketing strategies and efforts to target specific consumer groups through portrayals of historically subjugated populations.

Keywords:   advertisements, marketing, emancipation, trade cards, posters, ephemera, peasants, African Americans, consumer, comparative analysis

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