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White Balance – How Hollywood Shaped Colorblind Ideology and Undermined Civil Rights - North Carolina Scholarship Online
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White Balance: How Hollywood Shaped Colorblind Ideology and Undermined Civil Rights

Justin Gomer


The racial ideology of colorblindness has a long history. In 1963, Martin Luther King famously stated, "I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character." However, in the decades after the civil rights movement, the ideology of colorblindness co-opted the language of the civil rights era in order to reinvent white supremacy, fuel the rise of neoliberalism, and dismantle the civil rights movement’s legal victories without offending political decorum. Yet, the spread of colorbl ... More

Keywords: Colorblindness, Hollywood, Neoliberalism, Race & Film, Racial Formation, Cultural History, US History, African American History, Cultural Studies

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9781469655802
Published to North Carolina Scholarship Online: May 2021 DOI:10.5149/northcarolina/9781469655802.001.0001


Affiliations are at time of print publication.

Justin Gomer, author
California State University, Long Beach