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White BalanceHow Hollywood Shaped Colorblind Ideology and Undermined Civil Rights$
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Justin Gomer

Print publication date: 2020

Print ISBN-13: 9781469655802

Published to North Carolina Scholarship Online: May 2021

DOI: 10.5149/northcarolina/9781469655802.001.0001

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PRINTED FROM UNIVERSITY OF NORTH CAROLINA PRESS SCHOLARSHIP ONLINE (www.northcarolina.universitypressscholarship.com). (c) Copyright University of North Carolina Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in NCSO for personal use.date: 25 June 2022

Introduction

Introduction

Chapter:
(p.1) Introduction
Source:
White Balance
Author(s):

Justin Gomer

Publisher:
University of North Carolina Press
DOI:10.5149/northcarolina/9781469655802.003.0001

This section offers an overview of the history of the racial ideology of colorblindness, beginning with it’s first use in the Supreme Court’s Plessy v. Ferguson decision. It then explains the difference between colorblind ideology and colorblind rhetoric. Drawing on theories of racial formation, cultural representation, and discursive transcoding, the chapter outlines the theoretical my argument regarding the role of Hollywood in shaping colorblindness. It then provides an overview of the scholarship on colorblindness before outlining the book’s major arguments.

Keywords:   Colorblindness, Hollywood, Neoliberalism, Race & Film, Racial Formation, Cultural History, US History, African American History, Cultural Studies, Discursive Transcoding

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