This section offers an overview of the history of the racial ideology of colorblindness, beginning with it’s first use in the Supreme Court’s Plessy v. Ferguson decision. It then explains the difference between colorblind ideology and colorblind rhetoric. Drawing on theories of racial formation, cultural representation, and discursive transcoding, the chapter outlines the theoretical my argument regarding the role of Hollywood in shaping colorblindness. It then provides an overview of the scholarship on colorblindness before outlining the book’s major arguments.
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