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Brazil's Revolution in Commerce – Creating Consumer Capitalism in the American Century - North Carolina Scholarship Online
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Brazil's Revolution in Commerce: Creating Consumer Capitalism in the American Century

James P. Woodard


James P. Woodard’s history of consumer capitalism in Brazil, today the world’s fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil’s most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and ... More

Keywords: Consumer Capitalism, Brazil, Economic, Twentieth Century, United States, Trading, Consumer Culture, Commerce, Transnational, Globalized

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9781469656434
Published to North Carolina Scholarship Online: January 2022 DOI:10.5149/northcarolina/9781469656434.001.0001


Affiliations are at time of print publication.

James P. Woodard, author
Montclair State University