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Brewing a Boycott – How a Grassroots Coalition Fought Coors and Remade American Consumer Activism - North Carolina Scholarship Online
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Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism

Allyson P. Brantley

Abstract

In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community quite as well as Coors beer. They came together not in praise of the ice cold beverage but rather to fight a common enemy: the Colorado-based Coors Brewing Company. Wielding the consumer boycott as their weapon of choice, activists targeted Coors for allegations of antiunionism, discrimination, and conservative political ties. Over decades of organizing and coalition-building from the 1950s to the 1990s, anti-Coors acti ... More

Keywords: consumer boycott, Coors Brewing Company, coalitions, Chicano/a activists, Black activists, LGBTQ+, conservative politics, union members, progressive students

Bibliographic Information

Print publication date: 2021 Print ISBN-13: 9781469661032
Published to North Carolina Scholarship Online: May 2022 DOI:10.5149/northcarolina/9781469661032.001.0001

Authors

Affiliations are at time of print publication.

Allyson P. Brantley, author
University of La Verne